“What the-hell-is wrong with me?”

“Why do I even give a shit what other people think?”

“And, Jesus… What if this  is really all there is?”


I mean, didn’t you JUST listen to that amazing podcast about speaking kindly to yourself? And like/share/double-tap that inspirational meme about loving yourself? I mean, you’re a smart person. Degrees and shit.

 So, why are you so. Damn. Hard. On Yourself?  

After all, you are suuuuuper good at giving all your besties empowering advice, but have a hell-of-a-time doing it yourself.

And maybe you used to be super confident. Maybe you used to not care so much what everyone else thought… Jesus… what happened?

And, just maybe… you’ve been looking around at your I’m-Supposed-To-Be-Happy-Because-I’ve-Checked-All-The-Boxes Life and keep saying, “Why am I not happy?”

Any of those lovely questions run through your mind on the regular? If you have found your head spinning, asking yourself these same questions, well, you are certainly not alone, my friend. And certainly not “beyond help”… even if that’s what your inner shit-talker has been spoutin’ off.

Any of this sound like a play-by-play of your daily reality?

  You look in the mirror and talk mad shit to yourself, although on the outside you appear to totally have your shit together. (As in, if you make a mistake, spill something, or don’t get a promotion, you immediately yell at yourself… many times outloud. Like, “GOD DAMN IT, {your name here}! What’s your problem!?”)

  Truth be told, you care waaaay too much what others think, but have no idea how to stop that crazy-train. I mean, is it even possible? Not to mention, you would be MORTIFIED if anyone knew how much self-doubt and fear control your everyday life. Because, I mean…

  You rarely [if ever] seem to find time for yourself… as in, you never put yourself first. (Like, if you take a moment for yourself, you inner shit-talker GOES OFF: “You should be folding laundry, you should be working out, should be hangin’ with the kids, you should finish that work project, should, should, should, FUCKING SHOULD!”

  You often get trapped in the notion of who you’re “supposed” to be. As in, thinking that things would be perfect if you could just get this new biz off the ground, or everyone in your fam thinks you’re “The Strong One” so god-forbid you have a fucking meltdown.

  And lord help you if you see someone doing it “right”. (And by “it” I mean anything you kick your own ass about.) Enter the Compare and Despair Gremlin. Not as pretty as her, not as successful as her, not a good pinterest-handmade-halloween-costume-mom like her.

If you’re all, “#Ew. How the hell did you know?! Get outta my head!” it’s actually for a very good reason.

Because I’ve been there too.

So, I get it. I feel you.

I was that girl.

So consumed about how I looked to others that I completely lost my sense of self.

But on the outside? Oh, honey, on the outside I was #legit.

Everyone thought I was the life of the party (and I hosted some seeeerious ragers!), always happy, not a care in the world, and clearly had my shit together. I had climbed my way up in a badass cosmetic company (killer travel, working with celebrities, had an assistant, company car, you know… real “big girl” shit), had a truly enviable hubby (Hi, Mr. Smith!), and was so damn motivational, everyone would have sworn I could shit rainbows.


But, what they didn’t know was I was suffocating inside. Wondering why I cared so much what others thought, but trying desperately to pretend I didn’t. Being cruel to myself on a daily basis… For everything. My body, my choices… second guessing everything. Constantly searching for happiness outside of myself. Thinking that the next promotion would surely fulfill me. THEN, then, I’d be happy.


It wasn’t until I was in serious jeopardy of losing this “perfect” career that I had a massive breakdown (imagine a ton of mascara, false lashes sliding down my face, and yes, I was a snotty mess. #ew). I realized that I was so close to losing myself. My entire identity… my entire sense of self-worth was completely enveloped in my career. I had no idea who I was or what made me happy… besides getting everyone else to be happy. Or to be happy with me.


After that episode, I went through a series of events/breakdowns that landed me in the lap of Life Coaching. It was seriously like the clouds parted and angels started singing. Like, Ave Maria kind of shit.


I learned what-the-hell self-love and confidence even MEANT and finally figured out that I could actually CREATE the life I wanted. I actually didn’t have to invest all my happiness in my career or in what everyone else thought of me. And the best news? I had everything I needed already. All I needed was me.

So, you wanna “just be happy?”

It’s not in the perfect job… or spouse.
Or once you get that promotion or have a baby or the kids get out of the house.
Or once your mom (or mother-in-law) approves of you.
Or any other bullshit notion of what will bring you happiness.

The secret… that no one ever told you…

YOU are the only  one who can truly control your happiness.

Alright, so maybe someone did tell you. Maybe you have heard that secret.

And, you “get” it… I mean, logically you get it. I know… you are no dummy.


But, HOW?

How-the-hell are you supposed to do that?

Just start loving yourself?

Or accepting yourself? Whaaaaa???


Over the last 7 or so years, I have worked with hundreds of people to access true self-worth and confidence. Because of that work, I realized my clients and students needed a system. I mean… no one says, “You know what I need? I need someone to help me unpack all the old, childhood shit that has me locked into the belief that I’m ‘not enough’”. They simply say, I just want to be fucking happy.

So I created my signature approach to coaching (and being happy) to help them/you do just that.

True happiness IS  possible.

Yeah. No Shit. I’ll totally show you how.

Allow me to introduce you to… [dramatic drum roll]




The Deep, Down + Dirty Program™ is a (no bullshit) group coaching immersion which walks you through a 12-week process to uncover and access radical self-love, worthiness, and self-acceptance. You’ll learn what it means to truly live life on YOUR TERMS and happiness will no longer be a dream.

It will be your reality.

JulieThank you for creating the most incredible, magical, fucking hard, but truly rewarding past four months!!! It’s been insanely transformative and really just life changing. I feel like I don’t know the person I was four months ago, that’s how impactful this has been for me.

I appreciated getting to share this space and journey with each beautiful person in the group. We all have grown and transformed in some way.

I am grateful for this experience and I have to say thank you, Amy, for the endless hours, passion, commitment, and true dedication you take and show in your work. The amount of material and info you give out is awesome (and just mind blowing lol)!!! You’re changing lives and leaving an imprint on people forever!!!

Thank you for being a part of this journey with me.

~ Julie Wick, Brooklyn, New York 

First of all, THANK YOU. This really has been life changing.

I was once lost, but now I am found. Not just lyrics to a song – this course WILL change your life!

At a time when I was really struggling to understand who I was and where my life had taken a detour, Amy was effortlessly able to bring clarity to some seriously confusing shit!

From making decisions to making friends, I have found a voice and confidence in myself I didn’t know I had. There is simply nothing else like this program!

~ Erika Morris, Dallas, Texas

This program is about speaking up for yourself when you have always been silent.

It’s about BELIEVING in your worth… and actually creating your own worthiness.

It’s about knowing what lights you up and brings you joy.

It’s about setting boundaries and learning to say “No” to shit that doesn’t serve you.

It’s about creating a new relationship with fear so that you are no longer paralyzed, but rather operate from courage and confidence.

It’s the ability to be criticized and rejected and NOT be destroyed by it.

It’s learning to let go of everyone else’s opinions and making what YOU want important.

It’s about figuring out what really makes you YOU.

It’s about confidently expressing your thoughts, opinions, and feelings without fear of what others may think.

It’s about learning to be your own best friend.


And what does all this self-love, worthiness, and confident communication give you?


A truly happy, fulfilled life. Yes, please.

 no more of this shit

So, how ’bout:

  • NO MORE being such a damn bully to yourself.


  • NO MORE second guessing every choice and decision.


  • NO MORE people-pleasing and sacrificing your happiness for others.


  • NO MORE allowing FEAR to rule your world. 


  • NO MORE waiting for happiness to magically appear.

Instead, how ’bout a little LOT of this:

  • You know who you are and you LOVE WHO YOU ARE. You are actually kind to the person in the mirror.


  • You have self-respect, inner and outer confidence, and a true sense of SELF-WORTH.


  • You’ve regulated the shit-talking in your mind + know exactly how to speak kindly instead.


  • You’ve let go of people-pleasing, caring so much about what others think, and operate from courage instead of fear.

Before this course, Debbie2I could feel that something needed to change, but I didn’t know where to start. Then I signed up for one of Amy’s free webinars and it all became clear. I jumped at the chance to be part of this 12-week course!

Amy has taught me how to look at life with a sense of awareness that has been life-changing.

I’ve learned the importance of taking ownership of my shit and how to show myself compassion. The weekly coaching calls and the connections I’ve made with the others in the Tribe have reminded me that I’m not alone… I’m so grateful for that. Through the tools that Amy has given me, I will continue my journey to become the best version of myself. I’ve only just scratched the surface of what I now know is possible for my life. Thank you, Amy!

~ Debbie Budyak, Fox River Grove, Illinois

This course is fucking awesome!

It has tested me, but it has also made me realize that I have the power to change. Amy is absolutely amazing at what she does. I am noticing my inner critic a hell of a lot more and curbing it and I do feel more confident.

Before this course, I was stuck in a trap of serious self-worth contingency and consumed with fear. Amy taught me that we are inherently worthy and provided me with an arsenal of tools to help me to help myself. I now feel like my life is going in a positive direction as the power is all in my hands. Amy is an absolutely amazing coach and I cannot recommend her enough. She will help you change your life!

~ Rosie Lacks, Worcester, Worcestershire, England 

Ready to get Deep, Down + Dirty?

Say ‘Yes’. Join the Tribe.

I have an extra-slick option ONLY for Tribe Students:

Whether you opt for the one-pay option or the payment plan option below, you will have an opportunity to add 2, 60-minute, ONE-ON-ONE sessions with me for just an additional $200 at checkout. (My regular rate for these two sessions is $600! So…) If you dig the group course, but want to add some one-on-one support, I’ve gotchu!

Only a few days left to register!


(Psssst… This is the EXACT program I charge 1-on-1 clients $3200 for!!)

Time left to register:

1 pay of $697

YAY! So excited!

3 pay of $245*

*$245 paid today and 2 additional payments of $245 automatically charged to card on file every 15 days

  I will say I think it’s invaluable. I think it was worth WAY more than what you charge! ~ Carolina Marrelli


Registration is now closed, but please drop your details in the form below to be the absolute FIRST to hear about the next LIVE course! PLUS, just for signing up, I’ll send you a totally FREE copy of my eWorkbook, Stand Up for Yourself Without Being a Dick. #winning

It’s time to put *YOU* at the top of that (never-ending) TO DO list.

Seriously. Imagine what it would be like to:

  Actually decline those obligatory family/work invites without feeling like a total asshole, and more importantly, not be riddled with guilt


  Make decisions based off what YOU want instead of obsessing about what everyone else might think


  Learn how to silence your inner shit-talker and actually be KIND to yourself instead


  Be able to experience hardship and rejection WITHOUT being destroyed (as in, NOT devouring a *few* pints of Ben n’ Jerry’s and binge watching an entire Netflix series all while you tell yourself what a loser you are.)


  Feel SUPER clear about who you are, what you stand for, and what really makes you happy (besides wine)


  Look in the mirror and genuinely, truly LOVE the person you see

I have been on my journey for a while now and I have made great changes in my life. I love Amy’s podcast and her style of teaching so I thought this would be fun and just a little more in-depth than things I had already learned.

Wow, did I underestimate this course!! It really does make you get deep down and dirty!! This course really made me dig deeper and made me even more aware of my thoughts/feelings/actions. It is life changing!! I am definitely not the same person I was when I started and for that I will forever be grateful. xoxo

~ Amanda Promenschenkel, Chadwick, Illinois

Before this class, I felt bogged down in my day-to-day life.

Because of this course, I have a handle on my beliefs, working on (and with) my fears, and what I truly value. Amy has been like a spirit guide to show me what it means to live in line with my badass self, and how to get there.

It’s OK to just be me, without altering “me” in every decision or interaction to get closer to some “better person” I’m supposed to be.

Also, Amy is someone you can totally relate to. She will get vulnerable right along with you, and will call you out when you need a “what are you making that mean?” Plus, she’s hilarious and has a great attitude.

I’m incredibly grateful to have made this investment in myself, and to Amy for designing this course that got me to the core of what’s most important – not living into how others may or may not see me, but how I want to see myself!

~ Shauna Wilburn, St Louis, Missouri

The Deep, Down + Dirty Program™ is for aspiring badasses desiring true self-love, self-confidence, and worth.

Like, yesterday.

In Deep, Down + Dirty: THE TRIBE, you’ll learn:

How to stop being so mean to yourself. You’ll learn how to catch your inner shit-talker and switch up that internal conversation so that you start saying empowering things to yourself. Like, on the regular. (ie. No more beating yourself up for the weight you’ve gained or the interview you blew. Or for spilling that coffee.)

How to feel like “ENOUGH”. You’ll learn how to separate your goals from your self-worth. You’ll stop thinking that “as long as that one dude likes me, then I must be pretty enough” or “as long as I get that promotion, then I must be smart enough”. Flipping that script, baby!

How to stop caring sooooo much what everyone else thinks. For instance, you’ll stop saying “yes” to a bunch of shit you don’t want to do (like working over-time or baking 400 cupcakes for your kid’s class) and you’ll also learn my 5-step process to dealing with rejection without being completely destroyed by it.

How to stop (constantly) comparing yourself to others. You’ll learn my favorite tool for letting go of the comparison trap and how to stay focused on what you DO want instead of getting sidetracked by the “I’m not good enough” syndrome.

How to fall in love with yourself. All of the concepts above are designed to help you create a completely different relationship with yourself. Like, one where you actually like yourself. And you speak kindly to yourself. You’ll learned how to forgive your past mistakes and you won’t be nearly as invested in what everyone else thinks.

So who-the-hell am I?

And, why should you listen to me?

BTW… I’m Amy.

Have I not introduced myself yet? #rude.

My name is Amy Smith (aka The Joy Junkie) and I teach aspiring badasses (you) how to stand up for themselves (and LIKE themselves in the process) without being assholes.

I believe that the key to unlocking killer self-love is about learning to speak kindly to yourself (instead of being such a #bully), creating a new definition of self-worth where you are “enough” (I can help with that, btw), and learning to let everyone else’s shit be. Their. Shit. Period.

Through my 7+ years as a coach, speaker, and podcaster I have helped hundreds of people unlock all the shit that stifles our happiness. Of course you need more than that, so here are a few more reasons why you should listen to me [grin]:


  • Everything I teach you in this course I have seen work miracles in people’s lives… because you need results, not theory.


  • I’m actually a legitimately trained life coach. Yeah. No shit. Certified and credentialed. Boom.


  • I have many thrilled, previous students who RAVE about the results these classes have made in their lives [like those up there + all over this page].


  • I’m known to over-deliver. Tons of rich content. Tons of bonuses. You’ll be like, I can’t believe I didn’t have to give up my first born for these goods.


  • I speak your language. F-bombs and drinking analogies abound.

Before this course I was walking through life caring what everyone else thought about me and was longing for more in my life.

Amy taught me to love who I am, think about my life in a way I have never thought about it before. My life now feels like it has depth.

This course helped me navigate through everyday shit that comes up and deep down shit that needs to be looked at to be a strong, powerful woman and mother.

~ Olivia Stagi-Jones, Newman, California

After this course I feel much better about calling out myself when I am not honoring my own values. This has made my life much less complicated and I get through tough times easier because I know what’s not working for me in any situation.

Saying “No” with grace and kindness is no longer a struggle for me and I am practicing asking for what I want or going for what I need without worrying what the peanut gallery has to say about it!

~ Siobhan Nassalang, Madison, Wisconsin

I have an extra-slick option ONLY for Tribe Students:

Whether you opt for the one-pay option or the payment plan option below, you will have an opportunity to add 2, 60-minute, ONE-ON-ONE sessions with me for just an additional $200 at checkout. (My regular rate for these two sessions is $600! So…) If you dig the group course, but want to add some one-on-one support, I’ve gotchu!

Only a few days left to register!


(Psssst… This is the EXACT program I charge 1-on-1 clients $3200 for!!)

Time left to register:

1 pay of $697

YAY! So excited!

3 pay of $245*

*$245 paid today and 2 additional payments of $245 automatically charged to card on file every 15 days

  Your class is by far the best investment I have made for myself!! ~ Amanda Promenschenkel


Registration is now closed, but please drop your details in the form below to be the absolute FIRST to hear about the next LIVE course! PLUS, just for signing up, I’ll send you a totally FREE copy of my eWorkbook, Stand Up for Yourself Without Being a Dick. #winning

Want to know the weekly topics?

WEEK #1: Introduction to Dealing with Fear (Fear, Part 1)

Right of the bat we’ll dig into the physiological origin of fear and why we experience it to begin with and you’ll learn how to work with your fear (aka become “Fear-Optimized”) instead of being paralyzed and controlled by it. You’ll look at how fear motivates you in your life and examine new ways to motivate your behavior.

WEEK #2: Fear + Your Inner Critic (or Shit-Talker) (Fear, Part2)

You’ll learn how to dissect your inner conversation in order to figure out where you have been holding yourself back. You’ll learn what to listen for in your inner speech, where/when/with whom you are triggered, and how to create an internal conversation of confidence. (aka Learning how to stop talking shit to yourself.)

WEEK #3: Beliefs (Part 1)

You’ll dig into the origin of your current beliefs (aka How you came to believe you aren’t “enough”) and how these beliefs you establish early on have crafted your entire reality. You’ll figure out how you have “built a case” to support these limiting beliefs and we’ll begin dismantling your beliefs that do not support and empower you.

WEEK #4: Beliefs (Part 2)

Further breaking free from the “I’m-Not-Enough Syndrome”, this week will give you the skills to start establishing a new belief system in which you can thrive. You will learn exactly what you need to do to support your new empowering beliefs and look at what you may need to add or eliminate from your life to do so.

WEEK #5: Self-Love + Worthiness

You’ll start looking at how you have attached your self-worth to other people’s opinions of you, embody some radical self-forgiveness, and learn how to start operating from a place of self-love. This week also involves a hot date… with YOURSELF!

WEEK #6: Identity Work - Discovering Who You Want to Be

Ever feel like all you are is wrapped up in your work? Or in your parenting? This week will teach you how to address all your life roles so you can pay attention to what really makes you happy. You’ll also look at how you have been “branded” by others and how you may have lived into that brand. When you say “I’m a ________” or I’m so ___________” you will now have the tools to fill in the blanks with “identifiers” that empower you.

WEEK #7: Core Values - Discovering What You Stand For

This week is all about figuring out the exact components that MUST be present in your life in order for you to be the most fulfilled and happy. You’ll figure out your deal-breaker values and how they affect your closest relationships as well as what it really looks like to LIVE your values.

WEEK #8: People-Pleasing + Attachment to What Others Think

You’ll dissect where you have been focusing on what others think of you and how that has been contributing to your suffering. You’ll know exactly what you ARE and ARE NOT responsible for (spoiler: you’re not responsible for other people’s happiness).

WEEK #9: Dealing with Rejection + Criticism

If you have ever experienced rejection that you thought would damn-near kill you, this week will blow you away. You’ll learn 5 steps to deal with/process criticism, why you need to grieve and what that actually looks like, and how to stop apologizing and over-explaining your thoughts, beliefs, and opinions.

WEEK #10: Establishing Boundaries + Communicating with Confidence

This week takes all your newfound confidence and puts it into practice with others. You’ll learn how to say “no” to shit that doesn’t serve you, how to gear up for tough conversations, and how to actually communicate your thoughts, opinions, and needs from a place of honesty, grace, and kindness.

WEEK #11: Establishing a Soul Tribe - Your Support System

You’ll learn exactly what it looks like to create a support system and friendships that support your growth and development. You will identify exactly what you want in your friendships as well as who you intend to be in those relationships.

WEEK #12: Creating a Maintenance Plan

This week is all about sustainability. This is about taking the wealth of growth and knowledge you have accumulated over the past few months and creating a completely new way of operating. You will establish systems, habits, and support to continue and maintain your empowerment!

Before this course I was very down on myself and my abilities. I always felt unworthy or less than everyone else. Amy taught me why I felt this way and the tools I needed to change my beliefs about myself.

This course will teach you how to better handle so many situations in life. What I learned was so helpful to me. I just don’t allow myself to spiral out of control with negativity towards myself anymore.

~ Amie Iams, San Antonio, Texas

This course is part science, part rah-rah and all incredibly, wickedly helpful. There isn’t anyone who wouldn’t benefit from this course.

Before this course, I was not very self aware of how I operated as a human being other than through my raw emotions. But then I took this course and it was like the curtains were thrown open and I could see the underlying beliefs behind those emotions. And now I am moving forward with an entirely new perspective.

Bring it to schools! Workplaces! Doctors’ offices! Anywhere more people can get access to it earlier in life. And if we ever get to the point where we can just get a chip implanted in our brains – this is the stuff that needs to be in it! This is an amazing compilation of information and advice and I can’t imagine how long it took you to create it. But I am very, very grateful for it and for you. Thank you!

~ C.W., Akron, Ohio

Want the program details?


Each week, you have a 35-45 minute-ish audio lesson and a few pages of worksheets to dig into. After you’ve completed your weekly lesson, we meet for a 60-minute group coaching call where we will discuss your learning and nail down the real-world application to your life. Everything you see in the fancy images below is included in our 3+ months working together.


Each week, you will have an audio lesson to listen to which will address one of the topics you see in the Curriculum Breakdown above.


To supplement your weekly lessons, you will receive structured and strategic worksheets to help you digest and implement your learning.

After you have gone through the lesson of the week, we’ll hop on the line as a group to dig in and discuss the application to your life.
All of our group sessions are recorded and you will receive all mp3 recordings for future review and reflection.

Want to know FOR SURE that you aren’t alone? When you register, you’ll receive access to a private Facebook forum with your new soul tribe where you can lean on each other for support, accountability, and camaraderie. Plus, you get a bunch of support from moi! #winning


At the completion of our time together, I will send you a zip file containing absolutely ALL your program materials from audio lessons, to worksheets, to session recordings. You will have them forevah-evah, so you can always refresh and revisit when needed.


Class calendar:

January 26th

Facebook forum opens for pre-class discussion. (aka virtual cocktails) You will also receive your Week 1 audio lesson and worksheets.

Our group coaching calls (aka TRIBAL COUNCIL) will be held on the following
Thursdays at 5-6pm Pacific (6pmMT, 7pmCT, 8pmET)

February 2nd, 9th, 16th, 23rd, March 9th, 16th, 23rd, 30th, April 13th, 20th, 27th, and May 4th.

(If you can’t make the LIVE call time, you can always submit questions to me ahead of time and I will address them on the call. All students will also receive an mp3 recording of the call, so you’ll totally be covered!)

Immersion Weeks:

We will NOT meet on March 2nd and April 6th as these are designed to be immersion weeks. These weeks are for you to catch up, revisit, and implement your learning. (Of course, the Facebook group will still be going strong for continued support and guidance.)

Great job Amy!!! This course is fabulous!

I feel more empowered and more insightful and I now know I don’t have to be a bitch to stand up for myself!

Before this course, I tended to be self-critical and I had lost sight of my true wants and values. Then Amy taught me how important it is love yourself and honor your values. Now my life is much more rich, because I pursue and honor my values and treat myself with much more kindness.

~ Meghan, Syracuse, New York

Um… Did you say BONUS!?


Also completely free with your registration, you will receive immediate access to this awesome getting started audio which is designed to prepare you mentally, spiritually, and logistically so you get the absolute most from your program. 

Before this course I was obsessed with what other people thought about what I’d said or done. I was constantly worried about saying and doing the right thing.

Amy helped me focus on whether or not my intentions were pure and if I was speaking with grace and kindness as the barometer for a successful conversation and not whether or not the person I was speaking to responded the exact way I wanted them to.

This course is really great to get you to stop beating yourself up and start being nicer to yourself. It’ll help you relieve some of the pressure to always say and do the right things and will get you out of victim mode when other people do things that hurt you.

~ Ashley Williams


Registration is now closed, but please drop your details in the form below to be the absolute FIRST to hear about the next LIVE course! PLUS, just for signing up, I’ll send you a totally FREE copy of my eWorkbook, Stand Up for Yourself Without Being a Dick. #winning

Only a few days left to register!


(Psssst… This is the EXACT program I charge 1-on-1 clients $3200 for!!)

Time left to register:

1 pay of $697

YAY! So excited!

3 pay of $245*

*$245 paid today and 2 additional payments of $245 automatically charged to card on file every 15 days

  There’s no way to put a price on this course! It’s simply Life. Changing. ~ Julie Wick

Got Q’s? I’ve got A’s..

I’m going to be out of town, will I get too far behind?

Absolutely not. Why? Because there is actually no such thing as “behind” in this program. Because it is digital, you are totally able to go through the lessons on your own time and at your own pace. The lessons and group calls will be delivered to you on a structured timeline, but if life gets in the way, you can certainly create a schedule that works for you.

How much time will the lessons take per week?

This completely varies depending on how deep you want to go. The audio lessons are around 30-45ish minutes and we have our weekly group call which lasts 60 minutes. Beyond that, it really comes down to how much time you want to spend digging into the worksheets and focusing on your challenges. I would say blocking out 2 hours a week (to listen to the lesson, complete the worksheets, and engage in the FB forum) would be a good place to start. Remember, this is about making YOU a priority.

How do I know this will work for me?

Listen, you can hire a personal trainer, learn all about eating healthy, and learn the best exercises for you and then do jack-shit with that info. This class is all about ACTION. If you are willing to dig deep and IMPLEMENT what you learn, there is absolutely no reason why you can’t dramatically change your self-love and take a serious stand for yourself.


I have seen hundreds of people do it. And, I’ve done it myself. You can too. But, I’ll be god-damned if I fight harder for your life than you do. Show up, implement, and you will totally blow yourself away with what you are capable of.

Will I be able to ask questions if I get stuck?

Definitely. We will be jumping on the phone each week as a group for an entire hour where you will have the opportunity to ask any questions you need answered.


Plus, I plan on being in our Facebook group everyday with the possible exception of weekends. Simply tag me so I am sure to see your questions. This forum is essentially our virtual “classroom” so it’s extremely important to me to support you as best I can!

Does it matter if I'm located outside of the U.S. or Canada?

Due to the digital/virtual nature of this course, you can participate in the program completely at your own pace AND in your own time zone. The private facebook forum and all your materials will be available 24/7, so all time zones are welcome!


The only “LIVE” portion of our class are the group calls, so please see additional details below under “What if I can’t make the group call times?”

If I've already take one of your programs, will I still benefit?

Come on. You know what I’m going to say here, right? We are on a constant, evolving journey. We’re never done. You may hear a few similar tips and tools, but chances are it will benefit you to hear them again… or apply them in new ways. In fact, there will probably be things that land totally differently this time around.


That being said, this program is the MOTHERLOAD of my life’s work. If you have taken other courses of mine, they are small snippets of this bad-boy so I can assure you there will be PLENTY you have never addressed before. This is the deep dive. The whole enchilada. (Or whatever metaphor you prefer.) If you have worked through any of my other programs, this will absolutely push you in different, profound ways.

What is your involvement on the Facebook forum?

I will be checking the forum every day during the program with the possible exception of weekends. I will address as many comments as possible on the Facebook forum and if there is something you would like my input on, please be sure to tag me so I see your question and offer support.

Do I get lifetime access?

Absolutely. At the completion of your program, I will give you a zip file containing all the class audio lessons, group call recordings, and worksheets so you can download them and have them forever. This is also helpful because you don’t need to stress about saving everything each week. Listen however you choose and at the completion of class, you’ll get a nice, tidy zip with everything organized and in one place. #yourewelcome

What are your coaching credentials?

I am certified through an extensive coaching certification program from The Coaches Training Institute; one of the most reputable coaching establishments to date and hold a CPCC designation (Certified Professional Co-Active Coach). Additionally, I hold an ACC (associate certified coach) credential from the International Coaching Federation which is the governing body that oversees and regulates the coaching profession. So, yeah. #legit

What tech do I need to know for this course?

Your audio lessons are delivered each week via Facebook AND via email. You will receive the MP3 file with two options: You can choose to download the file to your computer and then to iTunes or your audio listening platform of choice or you can simply click the LISTEN NOW link and you will be able to listen via online streaming.


As for the Facebook forum, you can opt to be a part of the group or not (although I HIGHLY suggest it… the support is KILLER) and all that’s required is a very simple understanding of how Facebook works. In your BONUS Getting Started Audio, I give a detailed explanation of all things Facebook Forum to totally set you up for success.


Your weekly worksheets will be given to you in PDF format which can either be printed out or filled in online.


So, the short answer is “not much”. You basically need to be able to click on things and have access to internet connection. Lol.

What if I can't make the group call times?

Not to worry! Although I HIGHLY suggest joining the group calls, you will always receive an MP3 recording of each call and you are more than welcome to message me ahead of time with any topics/questions you would like me to address on your behalf on the call. I have had plenty of international students who prefer to engage with the class in this way.

What is your refund policy?

Listen, I completely and wholeheartedly stand behind my work and my offerings. If you work through the first two week’s materials and are unsatisfied with the value you receive for the cost, I will happily refund your tuition cost given you comply with the policy below.


I will, however, request that you show me/submit your completed week 1 and week 2 worksheets as proof that you gave it the good college-try. I will not, however, issue returns just because you changed your mind as I expect that you do your due diligence and have full intention to put YOU first and complete the program. I must be notified by Tuesday, February 7th, 2017, 11:59pm PACIFIC for a full refund. Due to the digital nature of this course, starting February 8th, 2017, no refunds will be issued. For a full explanation of this policy, please visit this page.

Are men permitted to join this course? Seems like only ladies 'round here...

Oh, hell yes! Men are absolutely welcome! Although I do many collaborative projects that cater to women only, all of my Joy Junkie branded programs are open to both men and women!

I have another question not addressed here... Can I message you?

Sure! Simply use the form below to shoot me your Q and I’ll get back to you as soon as possible!

Your Name (required)

Your Email (required)

[Question about DD+D:The Tribe]

Your Message

Need a guarantee?

I totally feel you. Listen, I whole-heartedly believe in this work and the results it can create in your life. For that reason, if you get through the week 1 and week 2 content (including the bonuses) and decide that the course just isn’t for you, just let us know an we’ll happily give you your full tuition back. And you can keep all the bonuses, of course. So, yeah, I’m pretty confident in this work. IMPORTANT: I will, however, ask you to submit your completed week 1 and week 2 worksheets as proof of your good college-try. Additionally, due to the digital nature of this program, I will not issue refunds for change of minds or change of circumstances. I expect you to be intentional about putting YOU first and doing the work. 

(*any request for refund must be submitted no later than February 7th, 2017. For a full explanation of this policy, please visit this page.)

I have an extra-slick option ONLY for Tribe Students:

Whether you opt for the one-pay option or the payment plan option below, you will have an opportunity to add 2, 60-minute, ONE-ON-ONE sessions with me for just an additional $200 at checkout. (My regular rate for these two sessions is $600! So…) If you dig the group course, but want to add some one-on-one support, I’ve gotchu!

Only a few days left to register!


(Psssst… This is the EXACT program I charge 1-on-1 clients $3200 for!!)

Time left to register:

1 pay of $697

YAY! So excited!

3 pay of $245*

*$245 paid today and 2 additional payments of $245 automatically charged to card on file every 15 days

  I’m incredibly grateful to have made this investment in myself! ~ Shauna Wilburn


Registration is now closed, but please drop your details in the form below to be the absolute FIRST to hear about the next LIVE course! PLUS, just for signing up, I’ll send you a totally FREE copy of my eWorkbook, Stand Up for Yourself Without Being a Dick. #winning

Before this course, I never voiced my needs, and I always put others first before myself.

Amy taught me that my wants and needs are just as important as anyone else’s.

This course has helped me so much!

I’m not the same person I was before the course. I now operate in a different way. The course makes you dig deep and will it change you for the better.

Thank you so much, Amy! You are the best!

~ Kendall Hopkins, Gainesville, Florida

I’ve been through hell this last year (8 deaths in my family plus other traumas after childbirth) and in a really desperate and vulnerable place. My normal confident self was in the gutter. Through a series of events, I was led to this course… Amy’s course was my life raft! Amy’s words of wisdom got me back up on my feet and walking confidently again. I highly recommend her!

~ Carolina Marrelli

AnaBefore this course I was hesitant to step into the new phase of my business – worried about the big risks I was about to take and worried a lot about how it might be received.

After working with Amy, I was given great tools for branding myself authentically and to bravely step into the creation of the next chapter of my business and to, frankly, not give a fuck about the stupid stuff.

Bonus was I got some mojo to also get more real with my husband and to prioritize our relationship.

~ Ana Verzone, Anchorage, Alaska

AAll testimonials you see above are from students who went through the Deep, Down + Dirty: The Tribe Program. Below you will find additional (lovely) things students have said about my other programs and classes.

Students say nice things about my classes…

Just being in your presence, Amy, has been a source of motivation and healing for me. You are one of those people who lead by example and walk your talk. 


I know your example is one I value and greatly appreciate. Thank you for the kind words shared, love and the encouragement exchanged.

~ Teresa Capaldo, San Francisco, California



If I’m an introvert, a bit awkward, not too social in social situations, so be it – that is just who I am and I’m really starting to feel okay with that… And, I am letting the opinions of others belong to them, whether those opinions even exist in the first place or not!


Thanks for this incredible course; I’m looking forward to my journey and to delve in to more!


~ Jane Kim, California 

One of the biggest areas I struggle with is having healthy boundaries or not having any at all! With Amy’s classes I have been able to discover what my core values are and actually apply what I’ve learned in real life situations.


Once I discovered what some of my core values were and what I was not willing to compromise on, I had the courage to value myself enough to say ‘No’!



I am now able let go of things that were holding me back and move forward with what is truly important to me to be more successful and happy with my life.  The information she shares is life-changing! I love your willingness to get down and dirty to help other women discover who they really are and have fun doing it! I trust what you’re about and I completely support you in what you and the Joy Junkie have to offer!


~ Cheryl Belajonas, Los Angeles, California

Amy, thank you so much for creating this space, and the energy around it. Tangible and amazing. This opportunity has come to me in what I could safely say is the most emotionally testing time of my life. A range of personal heartbreaks and professional challenges… I have been in some very dark places, and my work is certainly not done.




My biggest lesson is that the work is never done and self-vigilance in self-care is vital. Feel what you need to feel. I’m looking forward to revisiting each lesson and gaining strength for better times ahead. I cannot thank you enough for your support, kindness and bravery. Thank you with all my heart.

~ Leah Jane Anderson, New South Wales, Australia

Only a few days left to register!


(Psssst… This is the EXACT program I charge 1-on-1 clients $3200 for!!)

Time left to register:

1 pay of $697

YAY! So excited!

3 pay of $245*

*$245 paid today and 2 additional payments of $245 automatically charged to card on file every 15 days

  I will say I think it’s invaluable. I think it was worth WAY more than what you charge! ~ Carolina Marrelli


Registration is now closed, but please drop your details in the form below to be the absolute FIRST to hear about the next LIVE course! PLUS, just for signing up, I’ll send you a totally FREE copy of my eWorkbook, Stand Up for Yourself Without Being a Dick. #winning

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